Case 14 / 15
International Bank: Currency Exchange Campaign
6.06M impressions delivered at 100.4% of plan, with cost metrics landing below target
Industry / Finance
Period / May 2025 – Jul 2025
Geo / MENA, China (source markets)
Channels / Programmatic Display
Objective
Drive tourists and business travelers from the UAE and China into branch locations to exchange currency ahead of their trip.
Challenge
Reaching travel-intent audiences early enough in their planning journey, across two very different source markets, while keeping buying efficiency high.
Solution
01
Targeted travel-intent audiences via programmatic placement — visitors to travel resources, airports, banks and exchange points.
02
Ran the campaign across two DSPs in parallel to test performance head-to-head.
03
After an early performance review, reallocated budget from the underperforming platform into the stronger one, improving reach quality and buying efficiency for the remainder of the campaign.
Results In Numbers
01
6.06M impressions delivered — 100.4% of the updated plan, and +43.8% vs. the original media plan.
02
6,205 clicks delivered — 100.2% of plan, +25.8% vs. the original plan.
03
CTR of 0.102% against a forecast of 0.103%.
04
Budget delivered at 100.4%, with final cost-per-result metrics landing below plan.
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