Case 11 / 13
City Tourism Board: Airport OOH Campaign
1.7M passenger reach plus 1.27M bonus billboard impressions in a single market
Industry / Tourism
Period / Nov 2025
Geo / Middle East (major international airport)
Channels / Indoor
Objective
Attract travelers to a major international destination city during the winter holiday season.
Solution
01
Placed a 20-second video across six premium LED screens along the departure-hall travolators of a major international airport terminal, showing every 2 minutes over two weeks.
02
Added a bonus large-format billboard at a busy city intersection for extra visibility.
03
Localized the creative with local-language messaging, family imagery, and winter-destination highlights.
Results In Numbers
01
Estimated airport campaign reach of 1.7M passengers over the placement period
02
Bonus city billboard delivered 1.27M impressions at an average frequency of 6.3 over 7 days
03
Combined placements captured travelers at key trip-planning touchpoints
Related Work
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