Case 09 / 13
International Competition: Registration Campaign
436 registrations delivered, 10% above target, at a cost per lead 10% below plan
Industry / International Youth & AI Competition
Period / Jul 2025 – Aug 2025
Geo / 30+ international markets across Europe, Asia, Latin America and the Middle East
Channels / Google Search
Objective
Drive registrations from students, parents and educators across a broad set of international markets for a global competition.
Solution
01
Used search advertising as the core channel, capturing users already searching for the competition and related opportunities.
02
Built a tightly targeted keyword set for the niche to ensure lead quality without broad audience segmentation.
03
Added display remarketing to recover users who hadn't completed registration.
Results In Numbers
01
436 registrations delivered vs. a plan of 394 — 10% above target
02
Cost per lead came in below the target, roughly 10% under plan
03
Confirmed search as an efficient, predictable conversion channel for niche competitions
Related Work
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