Case 07 / 13
AI Platform: Global Open-Source Model Launch
CTR beat plan by up to 145%, and influencer views ran 3x over target
Industry / AI Platform
Period / Dec 2025
Geo / North America, Middle East
Channels / YouTube, Reddit
Objective
Announce the launch of a major open-source AI model to global developer, AI and tech communities, establishing it among the most powerful open-source models on the market.
Solution
01
Used a major video platform as the primary reach channel to showcase the product and build awareness.
02
Used a community-discussion platform to engage AI, developer and open-source audiences directly.
03
Partnered with tech/AI content creators to build credibility through organic reviews.
Results In Numbers
01
Both markets exceeded core KPIs by 7%
02
CTR overperformance: up to +70% and +145% vs. plan across the two markets
03
Influencer integrations delivered 3.09x the planned views
04
CPV came in 70% below plan (3.3x more efficient than forecast)
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