Case 04 / 13
National Education Program: International Recruitment Campaign
150M impressions and 160K new site visits in one market; 63M impressions and 120K new visits in a second
Industry / Education
Period / Nov 2025 – Dec 2025
Geo / North Africa & Southeast Asia
Channels / YouTube, TikTok, Google Ads, digital media
Objective
Raise awareness of a national higher-education program and generate interest among prospective students and parents abroad.
Solution
01
Ran video and short-form social campaigns targeting students and parents.
02
Placed articles in local media featuring student interviews.
03
Used banner targeting by field of study.
04
Added search advertising to capture users actively researching study options.
Results In Numbers
01
Market A: 150M impressions / 160K new unique site visitors
02
Market B: 63M impressions / 120K new unique site visitors
03
Social channel: 15K+ new followers, up to 19M weekly content views
Related Work
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