Case 06 / 13
B2B Banking Platform: Market Entry Campaign
76M+ impressions and 41 qualified B2B leads generated
Industry / Finance
Period / Aug 2025 – Dec 2025
Geo / South Asia (multiple major business hubs)
Channels / TOI, Hybrid, Gonet
Objective
Generate qualified B2B leads via a 'Get Consultation' form, attracting businesses engaged in international trade and building awareness of the platform as a banking partner for business.
Solution
01
Placed on a leading national news platform, the best-performing channel from prior campaigns, using a cost-per-visit model to drive quality traffic.
02
Applied narrow targeting by geography, business interest and foreign-trade audience segments.
03
Ran rich media, in-image and programmatic banner formats on a CPM model.
04
Conducted a Brand Lift Study to measure impact on brand metrics.
Results In Numbers
01
76M+ impressions and 68K+ site visits
02
41 qualified B2B leads generated
03
CPL held within the target KPI
04
Brand Lift confirmed awareness growth: Ad Recall +17.44 p.p., Brand Knowledge +9.77 p.p.
Related Work
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