Case 02 / 13
Streaming Platform: New Year Campaign
3.4M unique reach and 13.1M impressions for a New Year streaming push
Industry / Entertainment / Online Streaming
Period / Dec 2025 – Jan 2026
Geo / CIS
Channels / DV360 / YouTube, Google Display, Viber, Onliner.by
Objective
Launch a New Year digital campaign for a streaming platform within a tight timeline, while securing strong reach and traffic under local media-buying constraints.
Solution
01
Built a digital mix combining global and local placements to balance reach and traffic.
02
Used skippable video to drive awareness and brand contact.
03
Applied display targeting by interest, OS and device.
04
Reinforced the campaign with locally popular channels for additional presence.
Results In Numbers
01
3.4M unique reach and 13.1M impressions
02
70.6K clicks, with CTR of 0.54% — 32% above plan
03
Local channel placement overdelivered on click targets by 2.4x
Related Work
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