Case 03 / 13
Streaming Platform: Major Sports Event Tie-In
In-app trials and paid subscriptions beat plan by 5x during a major live sports final
Industry / Entertainment / Online Streaming
Period / May 2026
Geo / CIS
Channels / Google App Campaign, TikTok, Yandex Smart
Objective
Run a performance campaign tied to a major live sports final to drive in-app trials and paid subscriptions for a streaming platform.
Solution
01
Launched app campaigns across a major search/app ad network.
02
Activated additional app promotion via short-form video and smart-banner channels.
03
Used video creative and banners tied to the live event.
04
Anchored the offer to the event to maximize relevance.
Results In Numbers
01
Trial sign-ups and paid subscriptions exceeded plan by 5x
02
Achieved through in-app event optimization combined with a strong offer and creative
Related Work
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