Case 02 / 14
International AI Conference: Global Livestream Campaign
190+ countries reached, with media placements overdelivering plan by up to 150%
Industry / Technology, Artificial Intelligence
Period / Nov 2025
Geo / Global
Channels / Programmatic Display, Native & Branded Content, International Business Media (Digital)
Objective
Drive global viewership for the livestream of a major international AI conference, reaching developers, researchers, entrepreneurs and business leaders across 190+ countries, with a particular focus on emerging and international growth markets.
Solution
01
Built an international media strategy focused on high-growth markets and key global business/tech audiences, rather than a single region.
02
Solved the core distribution challenge — reaching 190+ countries — not through conventional video ads, but by integrating the livestream directly into autoplay video formats on major international news outlets.
03
Produced a content mix of key-moment highlights, extended session cuts, live conference streaming, and branded placements tied to the event dates.
04
Supplemented digital placements with articles, press releases and executive interviews across leading international business and technology media.
Results In Numbers
01
International business daily placement outperformed plan by 18.6% (23.73M actual views vs. 20.0M planned)
02
Native livestream placement delivered 213,756 views, 6.9% above the 200K target
03
Business media highlight placement hit 150% of plan (60,000 views vs. 40,000 planned)
04
Regional business media highlight placement doubled its target (2,000+ views vs. 1,000 planned)
05
International news placement overdelivered by 22.2% (3,667 views vs. 3,000 planned)
06
Major regional news placement reached 107.9% of plan (8,631 views vs. 8,000 planned)
07
Executive media interviews drove 4,686 and 2,549 page views respectively across two leading business publications
08
Banner placements across native ad networks overdelivered on clicks, reaching 116–119% of plan
Related Work
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